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Thursday, October 15, 2026
Urban Games Collective

The Cadillac F1 team Employs Apollo Program Approach to Assemble Squad from the Ground Up for Australian Race Debut.

Approximately a full year in the past at the Nevada Grand Prix, Cadillac were finally awarded the go-ahead as Formula One’s latest entrant for the 2026 season. Constructing the organization from scratch has entailed a intense work rate that the team principal, Graeme Lowdon, has compared to the NASA lunar mission. As Formula One arrives on Las Vegas this weekend, Cadillac understand time is getting tight.

The Countdown to Australia

At the last event of the season to be staged in the US, with approximately 100 days to go before they take to the track for the inaugural time in Australia at the 2026 season opener, Cadillac have come on in leaps and bounds but, in what must seem like a sisyphean challenge, they are cognizant there will never be adequate time.

The CTO, Nick Chester, came aboard the embryonic team in the spring of 2023 not long after it was formed, when the squad were without even an official entry. He has been at its center ever since and has a amused expression when reflecting on the experience.

“You can have five minutes looking back at what the team has achieved and think: ‘Incredible, isn’t this fantastic what the team has created in under three years,’” Chester states. “And then the very next instant you realize: ‘Yes, there is still a great deal to do.’”

A Unique Challenge

Nick Chester enjoyed success at Renault in Fernando Alonso’s title-winning years of 2005/2006 and was in charge of technical development at the new Mercedes-Benz Formula E team, but no previous experience has quite compared with the mission of launching the all-American Cadillac name, a works entry supported by the corporate entity, GM, into Formula One.

“Establishing an grand prix team from nothing, how often do you get the opportunity to do that?” he says. “There's nothing comparable. In an well-set team you don’t get the chance to alter cultural approach.”

With each passing day that passes minds are sharper on the approaching moment of truth in the Australian GP and targets are being handled.

“One must presume that any new team coming in is going to be last but merely participating will be an accomplishment in itself,” the team principal commented earlier this year and while Chester agreed with this sentiment he thought the team had a reputation to build as well.
“The first thing we aim to demonstrate is that we should be there,” Chester explains. “So we turn up and we operate well. We want to show that we’re a proper team doing the correct procedures on the circuit. Once we prove that our credentials are solid, then we want to show progression after that.”

Racing Talent and Team Building Push

In August they signed Sergio Perez and Valtteri Bottas as their racers for 2026, a tandem distinguished for their priceless expertise in competing at the front in two top-tier teams, Red Bull and Mercedes-AMG, and Valtteri Bottas reflected the sentiment of combative optimism.

“Of course, we have a realistic outlook,” he commented. “We have a huge amount of work to do, and it’s going to be most likely a tough opening, because it is F1. But we’re not there to remain at the rear. I am confident given this organization, with this group, this staff, there is every reason that we won't be able to progress rapidly to a competitive level and enjoy some success.”

To realize that ambition recruitment has been in overdrive, with personnel now up to in excess of 400 and intended to reach the target of 600 rapidly. Alongside their present headquarters at Silverstone, the team are in the midst of building an HQ at Fishers in Indy and there is the GM works in Charlotte, North Carolina, where they are constructing the center to build the new engine, set for 2029 – for now they will use power from Ferrari – and the aerodynamic facility in Germany. It is a complex organisation, at odds with the direction in the sport for greater centralisation, and has inspired the new cultural approach to which the CTO referred to.

Space Mission Model

“It's closely based on the Apollo program,” said the team principal ahead of the Silverstone race in mid-season. “We have a clear-eyed view, we recognize how challenging it is. The schedules, they’re super, super, super short. Alright, we’re not putting a man on the moon, but the pressure is comparable.”

So they have adopted, as opposed to the traditional management structure, a decentralized management similar to that of Nasa’s, where there were a variety of specialist groups all tackling distinct elements of the project in a different facilities.

“In a system where you follow a process where a challenge emerges and they raise it up to their team leader, that leader talks to a manager at a different location, it goes back down the chain, it’s super slow,” says Nick Chester. “Therefore we enable staff to really get on with it. Avoiding managerial sign-off for all decisions is far more efficient and more rapid.”

What Lies Ahead

The success of this flexible strategy will be evaluated in the pressure of racing next season and there is no little amount on the line for the sport, too. Cadillac have taken on as their reserve driver the emerging Californian Colton Herta

JH
By

James Higgins

Alex Mercer is a freelance games journalist exploring indie game scenes across the UK.

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